It is understandably difficult for many of us to make the connection between what we buy and eat and the environment. After all, we look at a steak and see a steak - about the same size as potato. We cant’ see the difference in terms of what land, water and greenhouse gas we’ve wasted to get to that point.

This site and the petition exist because we need to make the connection. On the right hand side is a list of links. We’re going to use the information to build a picture. Collectively these links represent the cutting edge of scientific insight regarding the situation we find ourselves in.